how I work

process

Most websites start with "How should it look?" I start with "What should it achieve?"

the difference

the common approach

  • Jumps straight into design
  • Sends you a price
  • Builds exactly what you asked for
  • Hands it over and moves on

how I work

  1. 1

    Conversation

    We talk about your business, customers and goals.

  2. 2

    Research

    I look at competitors, your current website and opportunities.

  3. 3

    Recommendation

    I suggest the solution that makes the most sense.

  4. 4

    Build

    Only then do I start designing and coding.

the questions that matter

If we talk in a year, what would make you call this project a success?

It turns a vague brief into a real goal.

How do people discover your business today?

Sometimes the best fix isn't a website at all.

Who is your ideal customer?

It shapes everything, from layout to wording.

a real example

Why I told a client not to build a website

A real story about how a few questions saved someone their budget.

read the story →

Let's figure out whether you need a website.

A short conversation about your business - not a quote for a website.

start a conversation →